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The acquisition has been rumored since late last year and reflects a budding opportunity for the Meiers. As a design duo, they have decades of shared experience, he at Supreme and OAMC, and she at Louis Vuitton, Balenciaga, and Dior. When they were named as the co–creative directors of Jil Sander in 2017, they inherited a brand in flux. Jil Sander herself had just departed her third stint as creative director, having pushed out the beloved Belgian designer Raf Simons, who vaulted the label to international success during his tenure in the aughts and 2010s. The Meiers were known for being resolute, behind-the-scenes designers, but could they carry a global brand?
Jil Sander decamping Milan for Paris Fashion Week isn’t the brand’s only big story. Today Only the Brave announced its acquisition of the label from the Japanese company Onward. With this, Jil Sander joins OTB’s artful stable of luxury brands, including Maison Margiela, Marni, Viktor & Rolf, Amiri, and Diesel. Co–creative directors Luke and Lucie Meier are staying at Jil Sander’s helm.
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